The Surprising Science That Makes Ideas Stick with Phill Agnew | Part 2
Description
In Part 2 of this two-part episode, Oliver Atkinson sits with Phill Agnew, host of UK's #1 marketing podcast Nudge, to unpack the behavioral science tricks that keep us hooked, whether it’s binge-watching, endless scrolling, or unforgettable branding.
Hear why a single shout of “polar bear!” jolts wandering minds back on track, and how Waitrose’s rainbow-stacked veg aisle proves the contrast effect you can steal for thumbnails and B2B palettes.
Phill decodes the U.S. Office twin-plot rhythm, shows why MrBeast’s 1080p uploads outperform studio polish, warns against KPI-driven long-form that forgets to tell an actual story, and shares a brainstorm tweak that surfaces genuinely original ideas.
With attention spans shrinking and AI unleashing billions of bland posts daily, mastering these principles is survival-level work. Marketers, creatives, and leaders will leave ready to craft cuts, scripts, and series that earn deeper exposure, richer engagement, and lasting recall, no skyscraper budget required.
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